Regional Municipality of York
Ontario
Repositioning york.ca to be a place to get stuff done.
The challenge
York Region's website functioned as a showroom where people browsed for information, rather than a place where they could complete transactions. Building on existing customer experience momentum meant rethinking what the site was for.
What we did
Perry Group reviewed the Region's web content with a focus on roads and waste, repositioned york.ca as a 24/7 service desk, working with Corporate Communications as stewards of the site.
The outcome
The Region received newly designed web content for roads and waste topics, a Web Content Transformation Playbook to guide site improvements - all of which resulted in reduced calls to the contact centre. Win-win!
Project facts
Services
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